Wrap Technologies Disrupts Axon’s Stronghold with Smarter, More Affordable Public Safety Solutions
February 27, 2025
The New Public Safety Tech Rivalry: Wrap Technologies vs. Axon
Virginia-Based Wrap Technologies Emerges as Axon’s Strongest Competitor in Law Enforcement Tech
As law enforcement agencies rethink their approach to public safety, Wrap Technologies, Inc. (NASDAQ: WRAP) is stepping up as a direct competitor to Axon Enterprise (NASDAQ: AXON), offering a more advanced, integrated, and cost-effective alternative. With a comprehensive suite of solutions—including body-worn cameras, AI-powered reporting, the BolaWrap, immersive training, and managed service provider (MSP) support—Wrap is positioning itself as the next-generation public safety technology company.
Unlike Axon, which has built its dominance through Tasers and cloud-based evidence management, Wrap Technologies is providing a more affordable, American-made alternative focused on de-escalation, officer training, and operational efficiency. As agencies demand smarter, less-lethal policing solutions, Wrap is delivering a comprehensive, taxpayer-friendly option that directly challenges Axon’s market position.
A True Full-Stack Public Safety Solution
Wrap Technologies has evolved from a single-product company into a full-service public safety technology provider, integrating:
Body-Worn Cameras – High-quality, AI-enhanced cameras that provide real-time evidence capture and automated reporting.
AI-Powered Reporting and Digital Case Management – Streamlined technology that helps officers complete reports faster and improve accountability.
BolaWrap – The industry’s only non-pain compliance less-lethal device that safely restrains individuals without causing injury.
Wrap Reality VR Training – An immersive law enforcement training platform designed to improve decision-making, de-escalation, and situational awareness.
Managed Service Provider (MSP) Support – Full-service technology deployment, ongoing training, and maintenance—giving agencies access to cutting-edge solutions without requiring in-house IT staff.
By offering a fully integrated, cost-effective, and scalable alternative to Axon, Wrap is giving agencies the ability to modernize their technology stack while prioritizing public safety, officer readiness, and budget efficiency.
“We are providing agencies with a complete, integrated ecosystem of tools, training, and support—something Axon cannot match,” said Wrap CEO Scot Cohen. “Our solutions are designed, built, and supported in America, giving law enforcement a better alternative at a better price for the American taxpayer.”
America-First Manufacturing and Expansion
Wrap Technologies is fully committed to American production and innovation. By moving its manufacturing and research operations to a state-of-the-art facility in Virginia, Wrap is ensuring that its public safety technology is built in America, for America.
With 4.1 million dollars in state and regional support, this expansion strengthens Wrap’s ability to scale production, advance research and development, and create 126 new high-paying American jobs.
This is about investing in America-first manufacturing and ensuring that law enforcement agencies have the best technology at the best price, Wrap Technologies is not just innovating—they are helping build the future of public safety right here at home. "Wrap Technologies brings its operations to Virginia and creates more than 120 jobs, we are reaffirming the Commonwealth’s leadership in technology and innovation,” said Governor Glenn Youngkin. “This expansion further accelerates our efforts to develop key technology hubs in the region.”
The Competitive Shift: Wrap vs. Axon
While Axon just reported record-breaking earnings, with Taser sales up 37 percent year-over-year and total revenue hitting 575.1 million dollars in Q4 2024, its market dominance is being challenged. Failures in real-world encounters, public scrutiny, and rising costs have led agencies to seek alternatives—and Wrap is emerging as the strongest competitor.
Cost-Effective Alternative – Wrap provides a more affordable technology stack, helping agencies save money while delivering better performance.
Safer, Smarter, and More Effective – While Axon continues to push Tasers, Wrap is leading the charge with non-pain compliance solutions, advanced AI-driven reporting, and modern training tools.
Better Training, Better Prepared Officers – Wrap outperforms Axon in law enforcement training, offering a VR-based training system that enhances real-world decision-making.
Investment Outlook and Market Potential
Wrap Technologies is proving its ability to compete with Axon and provide agencies with a better solution at a better price. The company has cut operational expenses by 22 percent year-over-year and secured 5.8 million dollars in private investment, strengthening its position for growth.
As of February 26, 2025, Wrap’s stock is at 1.94 dollars, while Axon surged to 568.84 dollars. While Axon has the advantage of scale and existing contracts, Wrap is gaining momentum as agencies shift toward cost-effective, American-made, and smarter alternatives.
Axon is growing but faces increasing scrutiny over Taser failures and pricing concerns.
Wrap Technologies is a true full-stack alternative that delivers better training, better tools, and better value for taxpayers.
The market is shifting toward de-escalation, AI-powered reporting, and integrated service models, making Wrap the strongest challenger to Axon’s dominance.
Governor Youngkin summarized the significance of Wrap’s expansion:
“This is more than just a facility—it’s a vision for the future of public safety, built right here in America.”
As law enforcement agencies nationwide move toward de-escalation-driven policing, better training, and cost-effective technology, Wrap Technologies is positioned to lead this transformation. For investors, agencies, and policymakers, Wrap is the public safety company to watch in 2025 and beyond.
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About Wrap
Wrap Technologies, Inc. (Nasdaq: WRAP) is a leading global provider of advanced public safety solutions, integrating ultramodern technology, cutting-edge tools, and comprehensive services to address the complex, modern day challenges facing public safety organizations around the world. Guided by a no-harm principle, Wrap is dedicated to developing groundbreaking solutions that empower public safety agencies to safeguard the communities they serve in a manner that fosters stronger relationships, driving safer outcomes, empowering public safety and communities to move forward together.
Wrap’s BolaWrap® solution encompasses an innovative and patented hand-held remote restraint device, strategically engineered with Wrap’s no-harm guiding principle to proactively deter escalation by deploying a Kevlar® tether that safely restrains individuals from a distance. Combined with BolaWrap® training, certified by the esteemed International Association of Directors of Law Enforcement Standards and Training (IADLEST), Wrap enables officers from over 1000 agencies across the U.S. and 60 countries around the world, with the expertise to effectively use BolaWrap® as an early intervention measure, mitigating potential risks and injuries, averting tragic outcomes, with the goal to save lives with each wrap.
Wrap Reality™, the Company’s advanced virtual reality training system, is a fully immersive training simulator and comprehensive public safety training platform that equips first responders with the discipline and practice to prevent escalation, de-escalate conflicts, and apply appropriate tactical use-of-force measures to better perform in the field. By offering a growing range of real-life scenarios, Wrap Reality™ addresses the dynamic nature of modern law enforcement situations for positive public safety outcomes, building safer communities one decision at a time.
Wrap’s Intrensic solution is a comprehensive, secure and efficient body worn camera and evidence collection and management solution designed with innovative technology to quickly capture, safely handle, securely store, and seamlessly track evidence, all while maintaining full transparency throughout the process. With meticulous consolidation and professional management of evidence, confidence in law enforcement and the justice system soars, fostering trust and reliability in court outcomes. Intrensic’s efficient system streamlines the entire process seamlessly, empowering all public safety providers to focus on what matters, expediting justice with integrity.
Cautionary Note on Forward-Looking Statements – Safe Harbor Statement
Trademark Information
Wrap, the Wrap logo, BolaWrap®, Wrap Reality™ and Wrap Training Academy are trademarks of Wrap Technologies, Inc., some of which are registered in the U.S. and abroad. All other trade names used herein are either trademarks or registered trademarks of the respective holders.
Cautionary Note on Forward-Looking Statements – Safe Harbor Statement
This release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Words such as “expect,” “anticipate,” “should”, “believe”, “target”, “project”, “goals”, “estimate”, “potential”, “predict”, “may”, “will”, “could”, “intend”, and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Moreover, forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond the Company’s control. The Company’s actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: the Company’s ability to maintain compliance with the Nasdaq Capital Market’s listing standards; the Company’s ability to successfully implement training programs for the use of its products; the Company’s ability to manufacture and produce products for its customers; the Company’s ability to develop sales for its products; the market acceptance of existing and future products; the availability of funding to continue to finance operations; the complexity, expense and time associated with sales to law enforcement and government entities; the lengthy evaluation and sales cycle for the Company’s product solutions; product defects; litigation risks from alleged product-related injuries; risks of government regulations; the business impact of health crises or outbreaks of disease, such as epidemics or pandemics; the impact resulting from geopolitical conflicts and any resulting sanctions; the ability to obtain export licenses for counties outside of the United States; the ability to obtain patents and defend intellectual property against competitors; the impact of competitive products and solutions; and the Company’s ability to maintain and enhance its brand, as well as other risk factors mentioned in the Company’s most recent annual report on Form 10-K, subsequent quarterly reports on Form 10-Q, and other Securities and Exchange Commission filings. These forward-looking statements are made as of the date of this release and were based on current expectations, estimates, forecasts, and projections as well as the beliefs and assumptions of management. Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events or changes in its expectations.
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