Marc Roberge (O.A.R), Bianca Marroquin (Chicago), Tony Award Winner Ali Stroker (Oklahoma!), Christine Dwyer (Wicked) and Matt DeAngelis (Waitress) to Perform for this Event
Featured Artists Have Over 1.1 Million Combined Followers
LiveOne Celebrates 5 Years, 5.2B Impressions, 3,000+ Artists, 334M Livestream Views, 1,000+ Hours of Music
LOS ANGELES, CA, Oct. 09, 2023 (GLOBE NEWSWIRE) — via NewMediaWire — LiveOne (Nasdaq: LVO), an award-winning, creator-first music, entertainment, and technology platform, is excited to announce its collaboration with METAvivor Research and Support for the fifth annual #LightUpMBC Live event. On October 13, 2023, National Metastatic Breast Cancer Awareness Day, LiveOne will livestream the event, lighting over 275 landmarks across all 50 U.S. states, D.C., Puerto Rico, Canada, Australia, England, Ireland and more in the distinctive MBC awareness colors of green, teal, and pink.
This global event, fueled by hundreds of #LightUpMBC ambassadors, seeks to raise vital awareness and funds for metastatic breast cancer research. With over 685,000 annual global deaths from this disease, a cure remains elusive.
#LightUpMBC Live will feature compelling MBC patient stories and musical performances to drive funds for MBC research. Renowned celebrities, including Marc Roberge (O.A.R), Bianca Marroquin (Chicago), Tony Award winner Ali Stroker (Oklahoma!), Christine Dwyer (Wicked), Matt Deangelis (Waitress), and others, will participate in this virtual extravaganza.
Key participating locations include One World Trade Center, Niagara Falls, Rock and Roll Hall of Fame, Tampa Skyway Bridge, and Cork City Hall in Ireland. Iconic sports destinations such as Lincoln Financial Field, FTX Arena, Caesars Superdome, U.S. Bank Stadium, Citizens Bank Park, Wells Fargo Center, and BC Place are also joining the cause.
Viewers can virtually attend the event on October 13th, starting at 8:30 pm ET / 5:30 pm PT on LiveOne at: LiveOne – #LightUpMBC Live
Tami Eagle Bowling, MBC patient advocate, and Creator and Producer of #LightUpMBC Live stated, “For me and countless others facing MBC, research holds the key to extended moments with our loved ones — making every dollar raised crucial in the race against time.”
Robert Ellin, LiveOne CEO and Chairman, expressed excitement stating, “We’re thrilled to collaborate with #LightUpMBC for a third consecutive year, delivering an online spectacle to drive awareness and funding for metastatic breast cancer.”
Jamil Rivers, METAvivor President, urges donations for crucial stage IV MBC research, stating, “It’s the singular path to offering extensions to lives confronting this terminal illness.”
For more information, to donate and view a list of participating landmarks, visit:
METAvivor is a 501c3 non-profit organization that exclusively funds Stage 4 MBC research to transition the disease from terminal to chronic with a good quality of life for MBC patients. METAvivor puts 100% of donations toward Stage 4 metastatic breast cancer research. Follow our social channels Facebook @METAvivor and Instagram @METAvivor.
#LightUpMBC is a global landmark campaign that is designed to educate, raise funds and shine a light on the critical need for research for Stage 4, metastatic breast cancer. This campaign is dedicated to the memory of Jessica Moore who passed away at the age of 36 and all lives lost to MBC. All net proceeds benefit METAvivor Research and Support. Follow our social channels Facebook @LightUpMBC and Instagram @LightUpMBC.
About LiveOne, Inc.
Headquartered in Los Angeles, California, LiveOne, Inc. (Nasdaq: LVO) (the “Company”) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company’s subsidiaries include Slacker Radio, PodcastOne (Nasdaq: PODC), PPVOne, Gramophone Media, Palm Beach Records, CPS, LiveXLive, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR’s OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone.
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