SAN DIEGO–(BUSINESS WIRE)–Nuvve Holding Corp. (NASDAQ: NVVE), a global leader in grid modernization and vehicle-to-grid (V2G) technology, today announced the launch of its new company in Japan, NUVVE Japan. This milestone marks the debut of Nuvve’s franchise business model, a strategic initiative to foster localized investment and accelerate international expansion.

Nuvve enables local entities and investors to participate in the company’s growth by partially owning the regional business. This model ensures local investors can focus on market-specific opportunities while also offering the flexibility to participate in the future ownership of Nuvve Holding Corp.’s common stock. Additionally, investors can execute non-diluted actions upon exit, ensuring they can maximize returns without impacting existing shareholders.

“This business model allows us to address new opportunities worldwide while mitigating our risks to our shareholders,” said Gregory Poilasne, CEO and Founder of Nuvve. “This is a win-win opportunity for the local investors who can benefit from Nuvve’s local success and for Nuvve to scale the business with localized sources of capital.”

Nuvve appointed Masa Higashida to head the new business in Tokyo, Japan. With over 35 years of experience, Higashida is a serial entrepreneur, leading several fintech businesses throughout the Asia-Pacific region. The company’s expansion into Japan comes at a critical time, as the nation continues to invest in sustainable energy solutions and EV infrastructure. Nuvve’s innovative V2G technology enables electric vehicles to interact with the power grid, optimizing energy usage, reducing costs, and enhancing grid stability.

“This business model is an ideal fit for Japan where both stationary battery and EV business are expanding rapidly,” said Higashida. “There is a tremendous opportunity and pent-up demand in Japan for V2G solutions, and Nuvve delivers the technology and ability to adapt to our grid infrastructure.”

The launch of NUVVE Japan underscores Nuvve’s dedication to advancing clean energy initiatives globally, while its franchise model presents a unique opportunity for investors to actively shape the future of energy transition within their own markets.

About Nuvve

Founded in 2010, Nuvve Holding Corp. (Nasdaq: NVVE) has successfully deployed vehicle-to-grid (V2G) on five continents, offering turnkey electrification solutions for fleets of all types. Nuvve combines the world’s most advanced V2G technology and an ecosystem of electrification partners, delivering new value to electric vehicle (EV) owners, accelerating the adoption of EVs, and supporting a global transition to clean energy. Nuvve is making the grid more resilient, transforming EVs into mobile energy storage assets, enhancing sustainable transportation, and supporting energy equity in an electrified world. Nuvve is headquartered in San Diego, Calif., and can be found online at nuvve.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. These statements relate to, among other things, the projected revenue growth and discussion of other select financial results, the successful expansion of Nuvve in new markets, the impact of certain events on Nuvve’s business, and Nuvve’s ability to grow and to capitalize on certain strategic opportunities, the realization of any benefits from Nuvve’s partnership with SONM, the size of the potential total addressable market relating to the SONM contract, the timing and amounts of revenues received under the SONM contract, if any, and the timing an benefits received from the closing of any projects under the arrangement. These forward-looking statements are based on Nuvve’s current expectations, estimates and projections about its business and industry, management’s beliefs, and certain assumptions made by Nuvve, all of which are subject to change. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “achieve,” “aim,” “ambitions,” “anticipate,” “believe,” “committed,” “continue,” “could,” “designed,” “estimate,” “expect,” “forecast,” “future,” “goals,” “grow,” “guidance,” “intend,” “likely,” “may,” “milestone,” “objective,” “on track,” “opportunity,” “outlook,” “pending,” “plan,” “position,” “possible,” “potential,” “predict,” “progress,” “promises,” “roadmap,” “seek,” “should,” “strive,” “targets,” “to be,” “upcoming,” “will,” “would,” and variations of such words and similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. These risks are described under the “Risk Factors” section included in Nuvve’s most recent Annual Report on Form 10-K and any subsequent quarterly filings on Form 10-Q filed with the Securities and Exchange Commission (available at www.sec.gov). Nuvve cautions you not to place undue reliance on forward-looking statements, which speak only as of the date hereof. Nuvve assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.