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The Industry Pioneer Set to Dominate as Plant-Based Skincare Goes Mainstream

Why Endexx is uniquely positioned to take this booming industry by storm

  • Nationwide distribution to over 8000 retail stores, including Target
  • Growing revenues, with an impressive 73% increase in just 1 quarter
  • High profile partnership with DJ Khaled lends credibility and offers significant exposure

The skincare market is huge, and especially at the high end, there is still plenty of room for innovative high performers to see massive, game-changing growth.

Endexx Corp might not be a household name for many people (yet), but the company’s products already dominate the shelves at a large and growing number of major retailers.

Consumers are turning to more natural products and plant-based formulations to treat and relieve an increasing array of conditions, and the market has responded to give them what they want.

While some well-known players in this space have seen significant declines in the past year, Endexx Corp. (OTCMKTS:EDXC) is still going strong, even expanding their presence.

It all began when Endexx founder and CEO Todd Davis saw a problem that nobody else seemed to be doing anything about. From these humble origins, Endexx and its stable of premium brands has risen to the top of this booming market that is set to explode in the years to come.

5 Reasons to Keep an Eye on Endexx

Industry Pioneer

Producing high quality skincare and wellness products since 2014, Endexx is one of the oldest and most established players in this highly volatile space. They’ve got the experience, the leadership, and the team to dominate the future of the industry.

Premium Product

Endexx distributes their products under different brand names targeting different segments of the market. Their flagship and longest running brands have been gaining consumer’s trust for years. The company recently partnered with DJ Khaled to introduce Blesswell, a line targeting the very promising men’s grooming and skincare niche.

Expansive Distribution

This isn’t some newcomer struggling for attention and shelf space. Endexx has nationwide distribution, including CVS, Walgreens, and now Target, and can be found on the shelves of over 8,000 stores with a goal of 20,000 stores soon. The company recently launched on Amazon, and they also sell their products directly online. The Blesswell line specifically stands to benefit from exposure to over 20 million new social media followers. With men’s skincare representing a high-growth market, Endexx stands to grow their share significantly within the segment. People want these products, and Endexx is well positioned to be the company behind their brand of choice. The company is pursuing an ambitious but realistic goal of $50 million in annual sales.

High Profile Partnerships

Endexx has partnered with record executive and producer DJ Khaled to create their new Blesswell line of men’s skincare products. Khaled has over 20 million social followers, and this partnership is expected to drive significant revenue and brand awareness to a company that was already positioned to ride the next wave of natural skincare solutions.

Solid Revenues

With consistent year over year revenue growth, a popular and widely available product, and a reputation for quality, Endexx is the industry pioneer smart investors are turning to for exposure to the red hot men’s grooming space.


A Scientific Approach to Cannabinoid Wellness

The Endexx story begins in the early days of the natural wellness industry, when things were in many ways still like the wild west. Products were inconsistent, companies came and went, often disappearing without a trace, and distribution left a lot to be desired.

With a biotech background stretching back to the early 90’s, Endexx founder and CEO Todd Davis quickly identified that the young industry faced a major challenge, nobody knew how to measure and control dosage with a predictable outcome when utilizing naturally derived molecules.

In response, Endexx recruited multiple doctors and their volunteers to study plant-based ingredients and to determine the specific formulations that would deliver the best results for customers. Endexx’s products are created and formulated based on this research to this day.

This scientific approach was a first for an industry traditionally known for being anything but rigorous, and has carried Endexx from humble beginnings to the industry leader they are today.

A New Market for Skincare

Skincare products are nothing new, but the high end men’s skincare and grooming market is a relative newcomer to the space. Endexx is hitting this market hard with Blesswell, a line of enhanced men’s grooming products focusing on skin and beard care created in partnership with superstar DJ Khaled. The Blesswell line is set to capture a growing segment of the market, and will benefit immensely from Khaled’s name recognition and 20+ million social media followers.

This is in addition to Endexx’s existing lineup of proven effective topical pain management products available on retail shelves nationwide, including big names like Target.

Endexx CEO Todd Davis noted, “We are confident that “the Target Effect” will have a profound impact on the success and growth of our premium men’s skincare line.” Davis added, “Target historically provides affordably priced products of high quality and strong design to its customers. The Blesswell Men’s Skincare line uniquely fits into this product platform.”

Available When You Need It

One of the biggest challenges for any business is getting the product in front of the people who need it. In many cases, upstart companies rely on shipping and online ordering, which often takes days for products to arrive.

The natural wellness space is exploding, and brick and mortar retail is still a dominant sales channel. As we mentioned before, even if the name Endexx doesn’t sound familiar, you’ve likely seen their products on store shelves without even realizing it. With nationwide distribution to a growing network of brick and mortar stores, there’s a good chance that high end skincare product you see at CVS, Walmart, or Target was made by Endexx. The company is behind two of the top selling products in the US, and investors are noticing.

In addition to their expansive and growing retail presence, Endexx sells their products online through their own storefront and on Amazon, and will soon benefit from the exposure brought from their Blesswell partnership with DJ Khaled.

“Through customer feedback and research, our consumers want to purchase Endexx products in Amazon’s store and already search for the product on the site,” said Todd Davis, CEO of Endexx. Davis added, “Nearly fifty percent of all product searches begin on Amazon, we want to harness that power and offer a successful experience to our customers.” Davis concluded, “This is a natural channel extension for us to continue growing our Skin Care business and meet customers where they are with the products they replenish regularly.”

Consumers have more choices than ever, and no matter what they’re looking for, Endexx has a brand positioned to give them exactly what they need and when they need it.

Endexx’s strategy is starting to pay off, supplying the top two performing products at a major drug retailer according to Nielsen.

Endexx is seeing major success so far in 2022, and the company has plans to more than double the number of retail locations by the end of the year.

“We plan to build on this success in 2022 by expanding our product set at existing retailers and to introduce our top-performing products to new retailers. This is a very exciting time in the history of our company. We look forward to building on our recent successes, but also, to effectively manage through the recalibration of the industry as we strengthen our position within the ecosystem” explained CEO Todd Davis.

Experience That Delivers Results

Endexx has been around for over 7 years, and that fact alone speaks volumes about the quality and discipline behind this growing company. Many smaller players have come and gone, and even large, well financed operations have seen major setbacks in recent months.

Endexx has the seniority, the experience, and the team to ensure victory as more and more people turn to more natural options for their health and wellness.

As we’ve mentioned, CEO Todd Davis comes from an extensive biotech background, and the entire company was founded with science, consistency, and quality in mind. On top of this, the team at Endexx has seen again and again the benefits these products provide for their customers, and their mission is to “…improve quality of life with the genuine concern of the Well-Being of others.”

All employees at Endexx are shareholders, which means their interests are aligned with yours as an investor. You can trust that the decisions they make will benefit both the consumer and the company, and by extension the investors. This structure has paid off handsomely, catapulting Endexx to the top of a very competitive market and positioning them to win in the years to come.


Proven in the Market

As we’ve mentioned, Endexx is no newcomer to the natural wellness space. The company stands behind many brands consumers know, love, and rely on, and the addition of Blesswell with DJ Khaled only strengthens the company’s position.

Endexx’s products are on store shelves nationwide and online, and this means good news for investors. The company added 2800 new mass retail stores in the first quarter of 2022, and generated a 73% increase in revenues in Q2 compared to Q1.

“The second quarter showed continued expansion in revenues in mass retail stores,” stated CEO Todd Davis. Davis added, “The pandemic and inflation is still showing significant impact on our wholesale “mom and pop” and “independent” stores, while presence in mass retail in 2022 is showing strength.”

What You Need to Know as an Investor

In the red hot natural skincare and wellness space, Endexx has the benefit and the hindsight that only comes from being an industry pioneer. They’ve seen it all, survived the turmoil of the early days, and developed a product line and a market position that sets them up squarely to benefit from the next wave of growth.

Sales are solid and growing, and the company continues to expand its already substantial retail presence, including recent announcements with Target and Amazon. Revenues are also growing with the company’s notoriety, and the opportunity to get in on what many still consider the ground floor could be gone soon.

Endexx has products for almost everyone, even pets, and its recent Blesswell partnership with superstar DJ Khaled adds over 20 million potential customers to the Endexx sphere of influence. Whether you decide to add a position in Endexx to your portfolio today or not, you can learn more about everything the company is working on at

Endexx Inc. trades under (OTC: EDXC)


In the News


Executive Team

Todd Davis, CEO

Ronald Cotting

Steve Herron, MBA

Board of Directors

Peter Governale

Dr. Daniel Brandwein

Dustin Sullivan

Todd Davis, Chairman

Advisory Team

Rob Hasty, Senior Advisor

Mr. Hasty was formerly Regional Vice President of a Fortune 500 retail Pharmacy bringing 40 years of expertise.

Timothy Hayes, R.Ph., Speciality Advisor

Mr. Hayes has been a Pharmacist for more than 50 years and has owned and operated pharmacies for more than 40 years.



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  • Name of Issuer & Ticker Symbol - Endexx Corp. (EDXC)
  • Amount & Form of Compensation - $300,000.00 in Restricted Common Stock
  • Who Paid for the Campaign & Position with Company if any - Endexx Corp. (EDXC)
  • Period of Campaign - 10/26/2021 - 10/26/2022
What securities of the Profiled Issuers do we hold? The positions we hold of the Profiled Issuer are set forth below. We plan to sell these securities during the Campaign.
  • Name of Issuer & Ticker Symbol - Endexx Corp. (EDXC)
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  • Price We Paid Per Share - $0
  • Date Issued - 10/26/2021

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