Wrap Technologies, Inc. ($WRAP) Letter to Shareholders
June 21, 2024
Tempe, AZ. June 21, 2024 (GLOBE NEWSWIRE) Wrap Technologies, Inc (NASDAQ: WRAP) (“Wrap” or the “Company”), a global leader in de-escalation, issues a letter to shareholders from Founder and CEO, Scot Cohen.
Dear Shareholders,
We are at a pivotal time in Wrap Technologies and I’m excited to share with you that we believe that we’re emerging stronger than ever. First, as you are all aware we are actively addressing both our audit and Nasdaq compliance issues.
- New Auditors: Thirty days ago, we engaged HTL as our new auditors. They are progressing through our 2023 audit, and we do not anticipate any need for restatement of our financials.
- NASDAQ Compliance: On June 17, 2024, we submitted a comprehensive compliance plan to the NASDAQ Listing Qualifications Department. While there is no guarantee of acceptance, we are hopeful that NASDAQ will grant us sufficient time to complete our 10-K for 2023 and the 10-Q for the first quarter ended March 31, 2024.
Today’s company looks very different than it did at the end of 2023 when we pursued an aggressive
growth strategy and expanded manufacturing operations in preparation for anticipated international
demand. Our recent audit provided a valuable opportunity to holistically reassess our business
operations, leading to the implementation of heightened discipline, structure, and controls. It became
apparent that we were clearly on the wrong path and our recent auditing endeavors provided us with
crucial insights, prompting a strategic pivot.
First, we have achieved a significant reduction in our operational expenses, decreasing from as high as
$2.5 million per month in 2022 to an anticipated $700,000 per month by the end of 2024. This would
represent a 72% reduction in our operating expense model. These profound changes establish a more
sustainable structure, including tough decisions regarding workforce adjustments. These measures, in
conjunction with our accounts receivable, should furnish us with the necessary runway to seize
upcoming market opportunities.
Second, through closer engagement with our customers and pilot deployments in major cities, it has
become evident that Wrap's solutions are not merely non-lethal devices but vital de-escalation solutions.
Moreover, Wrap is well positioned to become a preeminent provider of de-escalation solutions, both
domestically and internationally. We are committed to deepening our investments in customer success
and product delivery with our considerable existing inventory. Along the way, we intend to capture
essential use of force data to aid our clients in successfully implementing de-escalation strategies. Our
planned solutions are expected to be purpose-built and designed to integrate operationally into law
enforcement agencies and packaged for elected officials as they answer the public safety needs of their
constituents.
Finally, we are laser-focused on execution. We are refining our leadership and simplifying organizational
structures to enhance focus, agility, and speed in decision-making.
Market Conditions and Our Vision for the Future
In light of increasing public scrutiny and the pressing demand for transparency and accountability, law
enforcement faces a transformative era. High-profile cases of excessive force have sparked public outcry
and demands for systemic reform. Many states and municipalities are responding by implementing new legislation and policies aimed at reducing the use of force. These measures include stricter guidelines on
force application and enhanced reporting requirements. Departments are now diligently tracking "use of
force" metrics across both reportable and non-reportable incidents, striving to reduce occurrences that
can lead to unintentional consequences and, tragically, loss of life.
As law enforcement agencies seek technologies to support de-escalation efforts, Wrap Technologies
stands at the forefront with our exciting solutions. The BolaWrap, a key product in our portfolio, is well
positioned as the only de-escalation tool we are aware of designed to be immediately accessible on an
officer’s belt or in their vehicle, meeting critical operational needs on the scene.
Simultaneously, there is a growing emphasis on training programs that focus on de-escalation
techniques, mental health awareness, and crisis intervention. The rise of virtual reality and other
immersive technologies in training underscores this shift. These programs are becoming increasingly
essential as law enforcement agencies face rising insurance premiums and liability costs associated with
use-of-force incidents. This financial pressure further accelerates the adoption of risk management
solutions and de-escalation technologies.
At Wrap, we harness data to track and analyze use-of-force incidents, identifying patterns and areas for
improvement. This analysis informs policy changes and shapes targeted training programs. Our
commitment extends beyond supplying non-lethal tools like the BolaWrap, which safely restrains
individuals without causing serious harm, thereby reducing the need for lethal force. We also provide
comprehensive training in de-escalation techniques, mental health crisis intervention, and cultural
competency through Wrap Reality. Our VR training offers immersive, realistic scenarios for officers to
practice and refine their skills.
Wrap Technologies is not just responding to market demands; we are actively shaping the future of law
enforcement and community safety. By equipping officers with the tools and training they need, we aim
to fundamentally change the behavior of law enforcement around the world. Our vision is clear: create
safer communities through effective de-escalation, setting new standards in law enforcement practice.
Conclusion
Assuming leadership six months ago, I did so with a firm belief in our purpose to transform public safety
through the widespread adoption of our de-escalation tools, technologies, and training. The changes we
are implementing across our organization are designed to refine our focus on what sets Wrap
Technologies apart from the competition, positioning us to emerge as a stronger, more impactful
company.
Thank you to all employees, stakeholders, and officers who serve our communities around the globe.
Together, we are setting new standards and making a lasting impact on public safety globally. This is
higher purpose policing.
Scot Cohen
Founder and CEO, Wrap Technologies
About Wrap
Wrap Technologies, Inc. (Nasdaq: WRAP) is a leading global provider of advanced public safety solutions,
integrating ultramodern technology, cutting-edge tools, and comprehensive services to address the
complex, modern day challenges facing public safety organizations around the world. Guided by a no-
harm principle, Wrap is dedicated to developing groundbreaking solutions that empower public safety
agencies to safeguard the communities they serve in a manner that fosters stronger relationships. Driving
safer outcomes, empowering public safety and communities to move forward together.
Wrap's BolaWrap® solution encompasses an innovative and patented hand-held remote restraint device,
strategically engineered with Wrap’s no-harm guiding principle to proactively deter escalation by
deploying a Kevlar® tether that safely restrains individuals from a distance. Combined with BolaWrap®
training, certified by the esteemed International Association of Directors of Law Enforcement Standards
and Training (IADLEST), Wrap enables officers from over 1000 agencies across the US and 60 countries
around the world, with the expertise to effectively use BolaWrap® as an early intervention measure,
mitigating potential risks and injuries, averting tragic outcomes. Saving lives with each wrap.
Wrap RealityTM, the Company’s advanced virtual reality training system, is a fully immersive training
simulator and comprehensive public safety training platform equips first responders with the discipline
and practice to prevent escalation, de-escalate conflicts, and apply appropriate tactical use-of-force
measures to better perform in the field. By offering a growing range of real-life scenarios, Wrap RealityTM
addresses the dynamic nature of modern law enforcement situations for positive public safety outcomes.
Building safer communities one decision at a time.
Wrap’s Intrensic solution is a comprehensive, secure and efficient body worn camera and evidence
collection and management solution designed with innovative technology to quickly capture, safely
handle, securely store, and seamlessly track evidence, all while maintaining full transparency throughout
the process. With meticulous consolidation and professional management of evidence, confidence in law
enforcement and the justice system soars, fostering trust and reliability in court outcomes. Intrensic’s
efficient system streamlines the entire process seamlessly, empowering all public safety providers to focus
on what matters. Expediting justice with integrity.
Connect with Wrap:
Wrap on Facebook
Wrap on Twitter
Wrap on LinkedIn
Trademark Information
Wrap, the Wrap logo, BolaWrap®, Wrap RealityTM and Wrap Training Academy are trademarks of Wrap
Technologies, Inc., some of which are registered in the U.S. and abroad. All other trade names used
herein are either trademarks or registered trademarks of the respective holders.
Contacts:
Investor Relations
800.583.2652
ir@wrap.com
Media Relations
Julie Parker
301.455.9209
wrap@julieparkerco.com