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A Ground-Floor Opportunity in a Growing Energy Drink Company

Why this energy drink company could go toe-to-toe with the leaders

Made in Italy, IFBC’s Energy Drink sets itself apart from the competition by being light, crisp, smooth and refreshing. Most of all, No Metallic After-taste.

Energy drinks are still in demand, the global energy drink market size was estimated at USD 86.35 billion in 2021, and is expected to reach USD 91.94 billion in 2022.

Enter Dino Luzzi, by Italian Food and Beverage Company (OTC: IFBC). This Italian Stallion of an energizer is one of the newest offerings on the shelves of the Northeastern US. IFBC’s flagship product is interesting for two main reasons: 1) it was able to grow revenues from $38,137 in 2021 to $128,430 in 2022, (2) It just tastes better. There’s a real opportunity for Dino Luzzi to leverage a “Pepsi Challenge” type angle to expand awareness and market share. 


Key Investment Factors

Growing – Dino Luzzi grew revenues from $38,137 in 2021 to $128,430 in 2022. That’s a 238% increase YoY. This shows the product is in demand, and that demand is growing. 

Taste – Dino Luzzi beats out the big guys in blind taste tests. That’s no small feat. While brand recognition remains strong

Expansion Plans – IFBC has developed a significant prime retail space in Western Beef, a New-York based grocer. With 22 warehouse style stores and locations across the Northeastern US (and a few Florida outlets), Dino Luzzi has plenty of shelves to grow into. Additionally, the company has recently partnered with Key Food Fresh and Iavarone Bros.

The Prosecco of Energy Drinks

Italian Food and Beverage Corporation (OTC: IFBC) is the owner and direct importer of Dino Luzzi Energy Drink, a premium, FDA-approved beverage crafted in Italy and imported to the U.S.  In 2022, it made a strategic move to expand its presence in Italy by acquiring 51% of Can International to increase our revenue and further establish its brand  in Spain and Switzerland.

Focused on taste, Dino Luzzi is everything you want in an energy drink, without the (let’s be honest) battery acid taste. A refreshing beverage that reminds you of sipping a spritz on the Amalfi coast is why the drink comes out ahead every time in blind tastings. 

IFBC’s flagship product is well chosen. The US market is valued at $20.7B, and with a CAGR of 8.4%, there is plenty of opportunity to grab market share from other, inferior products.

Western Beef

The Western Beef Chain, consisting of 22 (and counting) warehouse-style stores, located in the New York City area, as well as in New Jersey and Florida, generates over $300 million in annual sales volume.

IFBC’s exposure with Western Beef has enabled rapid growth, expansion of customer base, increased profits, and deeper market penetration. Strategic product placement in Western Beef stores led to increased repeat sales and new customers alike. 

“We never lost sight of our growth strategy, we have increased sales profitability and exposure for our product…We doubled our sales in the last two quarters (in part because of) our presence in Western Beef, and we are very excited about the company’s future.”
– IFBC Chairman and CEO Dino Luzzi.

Moreover, a successful expansion into Western Beef has opened the door for other grocery outlets. Key Food Fresh, another New York based retailer, has also begun to carry Dino Luzzi. It’s only a matter of time before we break into the major supermarket chains.



  • People prefer the taste of Dino Luzzi in blind tests. It starts small, but the popularity of these new brands can really explode under the right circumstances, and taste is one of the biggest factors.
  • Growing revenue and footprint. Revenue has increased 238% YoY and retail presence is expanding across NE America via IFBCs partnership with Western Beef and Key Food Fresh. This expansion into multiple outlets is making shelf space at some of the bigger retailers, only a matter of time. 
  • The energy drink market as a whole is still growing (at a CAGR of 8.4%), with plenty of room for new products that sell. Dino Luzzi is growing in revenue and selling at multiple stores, proving that it is growing. 
  • This is an opportunity to get in on something before it takes off. The market and the product are proven, and we think that more growth is imminent.

Press Releases



Candido Dino Luzzi
Dino Arrived in the US in 1980: the same year he partnered up with Deechris International Jewelry opening up 3 locations and developing connections in the Diamond business till 2007.
In 2002, he started a pharmaceutical marketing company “Medivisor” he was contracted by Pfizer to market Genotropin and by other companies to market their products such as Mucotrol and Albumax.
In 2009 started Blast Applications a company specialized in developing applications for Nokia Blackberry Android and Iphone.
In 2015 started Italian Food & Beverage creating food stands in Italy England and Singapore.
In 2019 the company launched the Dino Luzzi Energy Drink available in over 1500 locations in New York State and New Jersey the company is publicly trading under the Symbol IFBC.

Alan Cohen
Alan Cohen an entrepreneur with expertise on building businesses and establishing possibilities on increasing sales as well as an expert in marketing and various sports venues.

Nicola Lo Re
Mr. Lo Re is the owner of Office Accounts Firms a CPA firm located in Rome Italy, also currently financial advisor and foreign trade consultant of renewable energy companies and financial advisor of building society (auditor in collaboration with the Ministry of economic Development).

Andrea Di Gregorio
EVP, Sales & Mkt.
Mr. Andrea Di Gregorio serves as the Company’s Vice President of Sales and marketing he is in charge of the European locations which includes Italy Spain and Switzerland.

Lai Chan Foo
EVP, Sales & Bus. Dev.
Miss Lai Chan Foo is in charge of the operations in Singapore also currently working with United Nature, a company of distribution for organic food and beverages.

Chris Pati
Chief Marketing Officer
Chris Pati – 30+ year iconic Music Business Veteran and Founder/Chairman of IndiMusic TV,. Entrepreneur and media visionary.

Ken Epstein
Director, Mkt.
Mr Epstein has over 30 years of expertise in the IT field, software applications, mobile apps and the fields of holograms, augmented/virtual reality and artificial intelligence. Starting from the conceptual stage through the design, construction and implementation, to the final completion of the project, offering a multitude of options to expand business opportunities.

Angela Rossi
Regional Manager
Food broker with over 25 years of experience in the food industries, currently also representing Polly-O also Bel Gioioso and Mike’s Hot Honey.



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  • Name of Issuer & Ticker Symbol - Italian Food & Beverage Corp. (IFBC)
  • Amount & Form of Compensation - $185,000 in Restricted Common Stock
  • Who Paid for the Campaign & Position with Company if any - Italian Food & Beverage Corp. (IFBC)
  • Period of Campaign - 12/09/2022 - 12/09/2023
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  • Name of Issuer & Ticker Symbol - Italian Food & Beverage Corp. (IFBC)
  • Number of Shares We or our Affiliates Hold - 51,388,888
  • Price We Paid Per Share - $0
  • Date Issued - 12/09/2022

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