Thank you for subscribing!

Advancing: The World’s First Equality Driven Preference NYSE Index

Measuring Diversity and Inclusion While Establishing Profits and Awareness to Corporations Supporting LGBTQ+ Equality

LGBTQ Loyalty Holdings (NASDAQ:LGBT) is building financial and media platforms by working with the most equality sensitive S&P 500 companies, as well as small family businesses. A major goal of the Company is to prove that treating all customers with the respect and dignity they deserve will lead to bigger profits, while reinforcing the financial strength that LGBTQ+ awareness at the highest level brings.

Using a unique approach to cultivation, LGBTQ Loyalty launched an index fund, the LGBTQ+ ESG100 (NASDAQ: LGBT), featuring the top 100 companies promoting values the community stands for. Though the fund only went live recently, it is projected to outperform the S&P 500 both short and long-term. We are excited to see what a company with such a strong passion for promoting inclusivity and equality can do.

LGBTQ Loyalty – Advancing Equality – Barney Frank/Director


Key Investment Considerations

Inclusion Wins  – In a recent McKinsey report, Diversity Wins, researches show that the most inclusive and diverse boardrooms fiscally outperform their more homogenous counterparts 65% of the time, and report more overall happiness and job satisfaction. LGBTQ Loyalty is promoting inclusion at all levels and its values have led to the creation of an index that has serious legs.

Stellar Leadership – The LGBTQ Loyalty team is an allstar lineup, including a Hall-of-Fame Tennis Champion and a former U.S. Congressman. From the overall strategy to the community engagement, each person in a leadership position has skin in the game and a passion for inclusivity. This passion is something we like to see, especially in the context of an ESG fund.

Growing MarketThe $1 Trillion Blind Spot, a report done in collaboration with Kantar Consulting and Hornet, shows that while 8% of Baby Boomers identify as LGBTQ+, 31% of Centennials or Gen-Z identifies as LGBTQ+. In 2019, LGBTQ+ represented $3T of buying power globally. All of this means that every year, the market power of the LGBTQ+ community will grow at an accelerated rate, leading to huge opportunities for LGBTQ Loyalty.

Could Outperform the S&P 500 –  The LGBTQ+ ESG100, like many other ESGs, is performing quite well, due to a variety of factors. In fact, the analysis of the fund speculates that a $10k investment would return roughly $3.5K more than an equal investment in the S&P 500. Plus the investment would align with the investor’s values. This is a big deal, especially for a new breed of conscious investor.


In it for the Long Run

LGBTQ Loyalty represents a class of investment that cares as much about the advancement of its values as it does the bottom line. And that is a good thing. 

The Company is dedicated to promoting inclusivity and diversity, while building wealth through its ETF, the LGBTQ+ ESG100. It has a prominent e-newsletter, and is actively involved in promoting equality for all from the boardroom down. The establishment of its index fund marks an inflection point not only in its own company history, but in history as a whole. As the first ETF of its kind, the LGBTQ+ESG100 incorporates surveys of the community along with the standard set of guidelines used when building these types of indexes.

What exactly is an ETF? For anyone who doesn’t know; “An ETF is called an exchange traded fund because it’s traded on an exchange just like stocks are. The price of an ETF’s shares will change throughout the trading day as the shares are bought and sold on the market. This is unlike mutual funds, which are not traded on an exchange, and trade only once per day after the markets close. Additionally, ETFs tend to be more cost-effective and more liquid when compared to mutual funds.” – Investopedia

Basically, these are cherry-picked companies that fall under a similar umbrella. In this case, LGBTQ Loyalty has determined the top 100 companies that are promoting equality for all, inclusion, and making the world a more accepting and diverse place. That’s pretty cool, especially when we consider the growing population of investors that want to be socially conscious with their money.

The LGBTQ+ ESG100 Index Fund

Those in the know are aware that there have been two other like-minded funds that didn’t quite make it. ALPS Workplace Equality Portfolio ETF and InsightShares LGBT Employment Equality ETF didn’t ever amount to much, despite being all the rage in 2019. So how is LGBTQ Loyalty different? It all comes down to the surveys. It is partnering with Harris Poll to annually survey 150,000 self-identifying LGBTQ constituents across the U.S. for their views about a company’s brand awareness, brand image, brand loyalty and how the firm supports the community. In fact, 25% of the index’s weighting is derived from that survey data. That means fully a fourth of the factors that matter are fully derived by the values of the community LGBTQ Loyalty is serving. This is a first in the ETF world. And that is truly exciting, especially considering the speculative performance of the fund. It is doing well so far, even beating out the S&P 500. 

Other Things to Consider

New Financing Partner w/ GHS Investments 

“We are so pleased to announce the finalized terms of our previously announced letter of intent with GHS Investments to be our financing partner over the next year,” said Bobby Blair, CEO of LGBTQ Loyalty, Inc. in a recent press release. “The $10,000,000 drawdown provides the necessary financing for the Company to grow. This is the best possible outcome for LGBTQ Loyalty,over the next two quarters we can be secure in the knowledge that we will have the backing of a solid financing partner, allowing the Company to prioritize the retirement of our convertible notes, monetize our assets and grow revenue through future financial product revenue models currently being vetted, while we focus our efforts on continuing to create fundamental value and growth for our shareholders.”

Optics and Leadership 

Barney Frank, member of LGBTQ Loyalty’s board, served for 32 years in the House of Representatives, as the most prominent openly-gay politician and advocate for LGBTQ+ rights. He was the chairman of the U.S. House Committee on Financial Services from 2007 to 2011 and co-sponsored the Dodd-Frank Wall Street Reform and Consumer Protection Act after the financial crash. The Dodd-Frank Act helped stabilize the financial system, and his experience in the financial system and as advocate for equality give LGBTQ Loyalty a certain edge and credibility.  

Also on the board is Martina Navriltilova, former tennis star and outspoken advocate for equality. “Diversity is something very important to me as an out gay person, and a woman, and more and more it becomes apparent that diversity is a good thing for the companies and it is a good thing for the customer,” Navratilova said in an interview with HSBC Bank. “…diversity is a business necessity. More and more customers want to do business with companies that understand them, companies that have a workforce that represents them, companies that communicate with them.”

The company also recently announced the addition of ETF industry leader Deborah Fuhr to the board of directors. Fuhr brings significant experience and expertise in the ETF space, serving as manager, owner, and founder of several successful funds.

“I am excited to be joining the board of LGBTQ Loyalty Holdings to help raise awareness of the need to and benefits of supporting diversity of all types in boardrooms, executive teams, and product offerings, not just the diversity you can see,” said Fuhr.  

The optics of leadership with such experience and passion is something that can’t be overlooked in an ESG focused fund. And in a greater sense, it’s inspiring for the investor community to see a community leading with its values, and putting its money where its mouth is. The inclusion and diversity LGBTQ Loyalty is promoting is also something they are doing themselves. Those optics are very encouraging.

Looking Forward  

LGBTQ Loyalty is striking at the right time, with the right approach. “Now is the right time and my predecessors (refering to previous LGBTQ ESGs) were just a little too early. I also don’t think that they had the curb appeal of engaging the community constituents, and where you really get their voice and data,” Bobby Blair said during an interview with Marketwatch. Prominent leadership and using polling data from the community are two ways that LGBTQ Loyalty is ensuring that it has the best mix of companies in the index. So far it’s paying off, with the fund performing well, and LGBTQ Loyalty advancing its own agenda. We think that this value-driven company is likely to go places. And we’re looking forward to the ride.


In the News

Press Releases




Who are we and what do we do? We are paid advertisers, also known as stock touts or stock promoters, who disseminate favorable information (the “Information”) about publicly traded companies (the “Profiled Issuers”). How is the Information published? We publish the Information on our Website, in newsletters, audio services, live interviews, featured “research” reports, on message boards and in email communications for specific time periods that are agreed upon between us and the Profiled Issuer or third party paying us. Our publication of the Information is known as a “Campaign”. Will everyone receive the Information at the same time? No. The Information may be sent to potential investors at different times that are minutes, hours, days or even weeks apart. How is a potential investor impacted if he receives the Information later than other investors? Typically, the trading volume and price of a Profiled Issuer’s securities increases after the Information is provided to the first group of investors. Therefore, the later an investor receives the Information, the more likely it is that he will suffer increased trading losses if he purchases the securities of a Profiled Issuer. What will happen to the shares that we hold during the Campaign? We will sell the shares we hold while we tell investors to purchase during the Campaign. What will happen when the Campaign ends? Most, if not all, of the Profiled Issuers are penny stocks that are illiquid and whose securities are subject to wide fluctuations in trading price and volume. During the Campaign the trading volume and price of the securities of each Profiled Issuer will likely increase significantly. When the Campaign ends, the volume and price of the Profiled Issuer will likely decrease dramatically. As a result, investors who purchase during the Campaign and hold shares of the Profiled Issuer when the Campaign ends will probably lose most, if not all, of their investment. Why do we publish only favorable Information? We only publish favorable information because we are compensated to publish only favorable information. Why don’t we publish negative Information? We don’t publish negative information because we are not paid to publish negative information. We are paid to publish only favorable information. Is the Information complete, accurate, truthful or reliable? No. The Information is a snapshot that provides only positive information about the Profiled Issuers. The Information consists of only positive content. We do not and will not publish any negative information about the Profiled Issuers; accordingly, investors should consider the Information to be one-sided and not balanced, complete, accurate, truthful or reliable. What we do not do? We do not publish negative information about the Profiled Issuers. We do not verify or confirm any portion of the Information. We do not conduct any due diligence, nor do we research any aspect of the Information including the completeness, accuracy, truthfulness or reliability of the Information. We do not review the Profiled Issuers’ financial condition, operations, business model, management or risks involved in the Profiled Issuer’s business or an investment in a Profiled Issuer’s securities. Where does the Information come from? The Information is provided to us by the Profiled Issuers and/or the person who hires us. We may also obtain the Information from publicly available sources such as the OTC Markets, Google, NASDAQ, NYSE, the Securities and Exchange Commission’s Edgar database or other available public sources. If we say we make “stock picks,” are those picks our own? No, they are not. We are compensated to advertise the securities we are told to advertise. What will happen if an investor relies on the Information? If an investor relies on the Information in making an investment decision it is highly probable that the investor will lose most, if not all, of his or her investment. Investors should not rely on the Information to make an investment decision. Who pays us to publish the Information? The source of our compensation varies depending upon the particular circumstances of the Campaign. We are compensated by the Profiled Issuers, third party shareholders and other parties related to the Profiled Issuers such as officers and/or directors who will derive a financial or other benefit from an increase in the trading price and/or volume of a Profiled Issuer’s securities. The nature and amount of compensation we receive for publishing the Information about each Profiled Issuer and our ownership of each Profiled Issuer is set forth below under the heading captioned, “What we are compensated”. What warranties do we make about the Information? None. We make no warranty or representation about the Information, including its completeness, accuracy, truthfulness or reliability and we disclaim, expressly and implicitly, all warranties of any kind, including whether the Information is complete, accurate, truthful, or reliable and as such, your use of the Information is at your own risk. The Information is provided as is without limitation. What we are not. We are not and do not act in the capacity of any of the following; as such, you should not construe our activities as involving any of the following:
  • An independent adviser or consultant;
  • A fortune teller;
  • An investment adviser or an entity engaging in activities that would be deemed to be providing investment advice that requires registration either at the federal or state level;
  • A broker-dealer or an individual acting in the capacity of a registered representative or broker;
  • A stock picker;
  • A securities trading expert;
  • A securities researcher or analyst;
  • A financial planner or one who engages in financial planning;
  • A provider of stock recommendations;
  • A provider of advice about buy, sell or hold recommendations as to specific securities; or
  • An agent offering or securities for sale or soliciting their purchase.
Are risks in this disclaimer the only risks investors should be aware of? No. There are numerous risks associated with each Profiled Issuer and investors should undertake a full review of each Profiled Issuer with the assistance of their financial, legal, and tax advisers prior to purchasing the securities of any Profiled Issuer. What conflicts of interest do we have in publishing the Information? We are not objective or independent and have multiple conflicts of interest. The Profiled Issuers and parties hiring us have conflicts of interest. What will happen to the shares that we hold during the Campaign? We will sell the shares we hold while we tell investors to purchase. Our publication of the Information involves actual and material conflicts of interest including but not limited to the following:
  • We receive monetary and/or securities compensation in exchange for publishing the (favorable) Information about the Profiled Issuers;
  • We do not publish any negative information whatsoever about the Profiled Issuers;
  • We may own a Profiled Issuer’s securities that we acquired from the Profiled Issuer, third parties or from our own open market purchases before, during or after the Campaign and we may sell these securities during the Campaign while publishing the (favorable) information that instructs investors to purchase. Our selling of a Profiled Issuer’s securities will likely cause investors to suffer losses;
  • A short time after we acquire a Profiled Issuer’s securities, we may publish the (favorable) Information about the Profiled Issuer advising others, including you, to purchase; and while doing so, we may sell the Profiled Issuer’s securities we acquired during our public dissemination of the Information causing us to profit while you suffer a loss;
  • Parties holding a Profiled Issuer’s securities, including those who engage our services and/or compensate us, will sell their shares of the Profiled Issuer while we are publishing the (favorable) Information.
Who is responsible if an investor relies on the Information? The investor. We are not responsible or liable for any person’s use of the Information or any success or failure that is directly or indirectly related to such person’s use of the Information because we have specifically stated that the information is not reliable and should not be relied upon for any purpose. We are not responsible for omissions or errors in the Information, and we are not responsible for actions taken by any person who relies upon the Information. What do we urge potential investors to do? We urge Investors to conduct their own in-depth investigation of the Profiled Issuers with the assistance of their legal, tax and investment advisers. An investor’s review of the Information should include but not be limited to the Profiled Issuer’s financial condition, operations, management, products or services, trends in the industry and risks that may be material to the profiled Issuer’s business and other information he and his advisers deem material to an investment decision. An investor’s review should include, but not be limited to a review of available public sources and information received directly from the Profiled Issuers or from websites such as Google, OTC Markets, NASDAQ, NYSE, or other available public sources. Why is this Disclaimer being provided? We are providing you with this disclaimer because we are publishing advertisements about penny stocks. Because we are paid to disseminate the Information to the public about securities, we are required by the securities laws including Section 10(b) of the Securities Exchange Act of 1934 (the “Exchange Act”) and Rule 10b-5 thereunder, and Section 17(b) of the Securities Act of 1933, as amended (the “Securities Act”), to specifically disclose our compensation as well as other important information, This information includes that we may hold, as well as purchase and sell, the securities of a Profiled Issuer before, during and after we publish favorable Information about the Profiled Issuer. We may urge investors to purchase the securities of a Profiled Issuer while we sell our own shares. The anti-fraud provisions of federal and state securities laws require us to inform you that we may engage in buying and selling of Profiled Issuer’s securities before, during and after the Campaigns. What are other risks that investors should be aware of? Any investment in the Profiled Issuers involves a high degree of risk and uncertainty. The securities may be subject to extreme volume and price volatility, especially during the Campaigns. Favorable past performance of a Profiled Issuer does not guarantee future results. If you purchase the securities of the Profiled Issuers, you should be prepared to lose your entire investment. Some of the risks involved in purchasing securities of the Profiled Issuers include, but are not limited to the risks stated below.
  • We do not endorse, independently verify or assert the truthfulness, completeness, accuracy or reliability of the Information. We conduct no due diligence or investigation whatsoever of the Information or the Profiled Issuers and we do not receive any verification from the Profiled Issuer regarding the Information we disseminate.
  • If we publish any percentage gain of a Profiled Issuer from the previous day close in the Information, it is not and should not be construed as an indication that the future stock price or future operational results will reflect gains or otherwise prove to be advantageous to your investment.
  • The Information may contain statements asserting that a Profiled Issuer’s stock price has increased over a certain period of time which may reflect an arbitrary period of time, and is not predictive or of any analytical quality; as such, you should not rely upon the (favorable) Information in your analysis of the present or future potential of a Profiled Issuer or its securities.
  • The Information should not be interpreted in any way, shape, form or manner whatsoever as an indication of the Profiled Issuer’s future stock price or future financial performance.
  • You may encounter difficulties determining what, if any, portions of the Information are material or non-material, making it all the more imperative that you conduct your own independent investigation of the Profiled Issuer and its securities with the assistance of your legal, tax and financial advisor.
  • We or other stock promoters may receive free trading shares as compensation or we may acquire such shares in open market transactions before and during the Campaigns, and we may sell the shares we acquire at any time, even during the Campaigns while publishing the Favorable Information. When we sell the shares of the Profiled Issuers that we hold, the price at which investors can sell their shares will dramatically decrease and will likely cause investors to suffer trading losses.
  • We may sell securities of the Profiled Issuers for less than target prices set forth in the Information, and we may profit by selling our securities during the Campaigns while investors encounter losses.
  • When we acquire, purchase or sell the securities of the Profiled Issuers, it may (a) cause significant volatility in the Profiled Issuer’s securities; (b) cause temporary but unrealistic increases in volume and price of the Profiled Issuer’s securities; (c) if selling, cause the Profiled Issuer’s stock price to decline dramatically; and (d) permit us to make substantial profits while investors who purchase during the Campaign experience significant losses.
  • The securities of the Profiled Issuers are high risk, unstable, unpredictable and illiquid which may make it difficult for investors to sell their securities of the Profiled Issuers.
  • If we are compensated in improperly free trading securities of the Profiled Issuers, either directly or indirectly from persons who claim to be non-affiliates of such Profiled Issuer, we and the Profiled Issuer or third party could be subject to SEC Enforcement Action, including allegations of an illegal distribution in violation of Section 5(a) and 5(c) of the Securities Act.
  • We may hire third party service providers and stock promoters to electronically disseminate live news regarding the Profiled Issuers, yet we have no control over the content of and do not verify the information that the Profiled Issuers and/or third party service providers publish. These third party service providers are likely compensated for providing positive information about the Issuer and fail to disclose their compensation to you.
If a Profiled Issuer is an SEC reporting company, it could be delinquent (not current) in its periodic reporting obligations (i.e., in its quarterly and annual reports), or if it is an OTC Markets Pink Sheet quoted company, it may be delinquent in its Pink Sheet reporting obligations, which may result in OTC Markets posting a negative legend pertaining to the Profiled Issuer at, as follows: (i) “Limited Information” for companies with financial reporting problems, economic distress, or that are unwilling to file required reports with the Pink Sheets; (ii) “No Information,” which characterizes companies that are unable or unwilling to provide any disclosure to the public markets, to the SEC or the Pink Sheets; and (iii) “Caveat Emptor,” signifying buyers should be aware that there is a public interest concern associated with a company’s illegal spam campaign, questionable stock promotion, known investigation of a company’s fraudulent activity or its insiders, regulatory suspensions or disruptive corporate actions. If the Information states that a Profiled Issuer’s securities are consistent with the future economic trends or even if your independent research indicates that, you should be aware that economic trends have their own limitations, including: (a) that economic trends or predictions may be speculative; (b) consumers, producers, investors, borrowers, lenders and government may react in unforeseen ways and be affected by behavioral biases that we are unable to predict; (c) human and social factors may outweigh future economic trends that we state may or will occur; (d) clear cut economic predictions have their limitations in that they do not account for the fundamental uncertainty in economic life, as well as ordinary life; (e) economic trends may be disrupted by sudden jumps, disruptions or other factors that are not accounted for in economic trends analysis; in other words, past or present data predicting future economic trends may become irrelevant in light of new circumstances and situations in which uncertainty becomes reality rather than predicted economic outcome; or (f) if the trend predicted involves a single result, it ignores other scenarios that may be crucial to make a decision in the event of unknown contingencies. The Information is presented only as a brief snapshot of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities. You should consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at, or other electronic media, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the; (c) obtaining and reviewing publicly available information contained in commonly known search engines such as Google; and (d) consulting investment guides at and You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and the OTC Markets and/or have negative legends and designations at What we were paid to advertise the Profiled Issuers. The details of our compensation and the period of the Campaign is set forth below.
  • Name of Issuer & Ticker Symbol - LGBTQ Loyalty Holdings (LFAP)
  • Amount & Form of Compensation - $125,000.00 in Restricted Common Stock
  • Who Paid for the Campaign & Position with Company if any - LGBTQ Loyalty Holdings (LFAP)
  • Period of Campaign - 10/1/2021- 12/31/2021
What securities of the Profiled Issuers do we hold? The positions we hold of the Profiled Issuer are set forth below. We plan to sell these securities during the Campaign.
  • Name of Issuer & Ticker Symbol - LGBTQ Loyalty Holdings (LFAP)
  • Number of Shares We or our Affiliates Hold - 13,440,860
  • Price We Paid Per Share - $0
  • Date Issued - 9/15/2021

Related Post

Register to Receive Updates

Go to website
Go to top