An Established Brand w/ Excellent Upside – Microcaps 

Thank you for subscribing!

An Established Brand w/ Excellent Upside

Apple Rush’s Sparkling Juice and Innovative Beverages Offer Exciting Possibilities

July 21, 2021

Apple Rush Company, Inc. (OTCPINK: APRU) is a pioneering beverage producer and distributor, with over 49 years of experience as a leader in the natural/organic drink space. Their flagship product, Apple Rush Sparkling Juice, offers health minded consumers a 100% natural alternative to sodas, while their more recent creations (under the Element brand umbrella) have us excited about the future of CBD and Kratom infused beverages. The juice and juice drinks category is huge at $19.2 billion, and Apple Rush is positioned to grow their market share as they expand into new markets and stores.

 

 

3 Reasons Apple Rush is a Sweet Investment

A Growing Market The global fruit and vegetable juice market is expected to reach $257 billion by 2025 (Grandview Research), thanks to continued health trends and a global reduction in soda consumption. Meanwhile the CBD-infused drinks market has grown from $7 million in 2017 to $318 million in 2021 (Brightfield Group). Apple Rush is positioned to capitalize on the growth of both of these markets as a quality producer/distributor of high-end beverages. APRU is going to be the disruptor in the functional beverage category with its unique offerings.

An Established Brand – Apple Rush has been a leader in the fruit juice beverage industry for 49 years. Their 100% natural sparkling juices helped set the standard for carbonated juice drinks, and they continue to produce the highest quality liquid around. In 2020 they debuted their new look, which featured a bold can design and easily identifiable color schemes. Apple Rush is partnered with Southern Eagle (SED) for distribution, their own on-line stores, and is available across the US and will be back on Amazon.

Innovative Products Apple Rush has always been ahead of the curve. Their flagship sparkling apple juice was an innovative soda alternative when it was launched in 1972. It was the first 100% all natural sparkling apple juice on the market, and that spirit of innovation persists today. 

 

An Apple A Day

Apple Rush Company, Inc. (OTCPINK: APRU) and all its wholly owned subsidiaries are making waves in the beverage industry. Their new CBD infused Element C brand recently hit the huge milestone of 100 retail locations at 1 case a week, and LVVV (LiveWire Ergogenics) canceled 15 billion shares of APRU which eliminated their controlling interest and increased shareholder value significantly. The company unveiled their sparkling juice’s new look in 2020, and are aggressively expanding their distribution.

Apple Rush is undervalued for now, but based on the success of the Element brand and the continued growth of the fruit beverage market, we don’t think that will last. 

 

A Brief History

Apple Rush was founded in 1972, and was the first 100% all natural sparkling apple juice on the market. In the early days of the company their sparkling juice was the only real alternative to sodas, and the widespread success of Apple Rush was based on their high-quality, no preservatives or sugar added, 100% natural product. 

The company went public in 2007, raising money to expand their operations and then acquiring Garden Beverage. They ended up in Whole Foods in Chicago, but bottling and manufacturing difficulties put Apple Rush at a standstill. Finding it difficult to raise capital, they were able to sell a controlling interest to LVVV (which was later eliminated) while they underwent a rebranding of sorts; refining the packaging of their product for greater appeal. 

In 2017, Apple Rush was able to land the support of SED (Southern Eagle Distribution), who would go on to help secure relationships with Joel Champagne (Champagne Distribution) and Gentry Pelham (North Florida Sales). The partnerships forged during this time have set the stage for an aggressive expansion of all of APRU’s brands, as they build a powerhouse lineup worthy of international distribution. 

 

The Juice

 

Apple Rush’s flagship product is their premium sparkling apple juice, which comes in four flavor varieties. 49 years ago, it was the first 100% all natural sparkling apple juice, and it is still the industry standard today. 

The global fruit and vegetable juices market is expected to reach $257 billion by 2025, and the current domestic market is valued at $19.2 billion (and growing). People want an alternative to carbonated sodas, and sparkling juice represents a full-flavored substitute that satisfies health conscious consumers. 

Apple Rush recently launched a new look, and is in the process of testing new markets for their juice. Vis-a-vis the partnership with SED, Apple Rush is well positioned to capitalize on the trend toward healthier diet choices as they test popular convenience stores and expand their Whole Foods footprint. 

 

Sparkling CBD/Kratom Beverages

We are excited about the possibilities of Apple Rush’s most recent addition to the brand portfolio: Element Brands. The Element brand offers both CBD and Delta 8 infused sparkling beverages that boast no added sugars, no chalky taste, and all the benefits of their respective infusions.

The CBD-infused drinks market grew from $7 million in 2017 to $318 million in 2021, and it’s that kind of explosive growth that makes this particular play so interesting. One of Apple Rush’s CBD infused sparkling beverages has hit the milestone of 100 retail locations, going through one case a week. The drink (called Element-C) also boasts 35% less sugar than a popular competitor, as well as more CBD content per-ounce. With proper handling, the number of locations and cases is expected to continue growing. 

In a recent press release, Tony Torgerud, CEO of Apple Rush Company, Inc., said, “As we continue our product, customer, and regional diversification and expansion plans, we are now confident that the great taste and very hot market for our CBD sparkling drinks, and natural fruit sparkling Element C, CBD drinks is a ‘force à reconnaître’. I am so pleased to be able to report to our investors and to our early Element C customers and CBD enthusiasts that you are being proven correct. We are on our way. These new retail outlets and their repeat sales now being generated will lift our, ‘better-consumer’ brands to the next level.”

APRU also produces Kratom-infused beverages, with a host of health benefits. Kratom has been used for centuries in Southeast Asia to help treat various ailments, and has begun to gain popularity in America. Along with their CBD drink, Apple Rush is pioneering the functional beverage landscape, offering consumers delicious products that deliver more than just satisfying taste.

 

The Juice is Worth the Squeeze

Apple Rush is an established brand with a long history of producing excellent quality products. Their recent foray into the CBD infused beverage space is just the beginning for this sparkling drink leader, as they continue to expand their reach across more of the U.S. and internationally. The potential upside for APRU is great, as their distribution partners continue to make inroads to new markets. Additionally, the “dream” leadership team APRU has put together is proving more than capable of executing their sales goals and R&D efforts. Based on the growth we’re seeing in the CBD beverage sector, the fruit drink market, and the overall consumer trend toward more health conscious buying, we don’t think that Apple Rush is going to be undervalued much longer.

Try Element Brands products at element-brands.com  

 

Recent Press Releases

 

Executive Team

Tony Torgerud

Chief Executive Officer of APRU.

He assumed the role in 2014 and is responsible for overseeing all sales, marketing, supply chain, R&D, and logistics. He is leading APRU in its continuing evolution as a juice beverage company. His desire with the brand is to make life’s everyday moments more enjoyable, all while doing business the right way. The result is shared opportunities for communities, customers, employees and shareowners. Prior to APRU, Tony held multiple roles at LiveWireErgogenics,Inc., Pacesetter Corporation, and G&K Services. Tony holds an Associate’s Degree in Computer Programming at Western Technical College.

 

Nick Kinports 

Chief Marketing Officer at APRU. 

He is also the founder and technologist at NOTICE, anagency built from the ground up to push the limits of digital and experiential marketing for global brands including Visa, Anheuser-Busch, Visa, The Obama Foundation, Porsche, and Restoration Hardware. His early work has focused on the emergence of the Internet as a marketing tool which evolved into an award-winning digital agency www.lonelybrand.com – acquired in 2013 by integrated advertising agency HY Connect. After experiencing tremendous growth throughout 2015, HY Connect was acquired by Myelin Communications, a Boston-based holding company funded by Baird Capital. Now he shares his knowledge, drive, and enthusiasm to as APRU’s chief marketer for America’s favorite sparkling juice. Nick holds a Bachelor’s degree from Creighton University and also an MBA at Thunderbird School of Global Management.

 

Advisory Team

Philip A. Busch

He is the President and owner of Southern Eagle Distributing Inc. and Managing Partner of PP &Topp. He is an incredibly successful entrepreneur with an impressive track record of running highly profitable businesses. Philip’s strengths and expertise are in the acquisition, sales & marketing of beverage brands. Some of the brands include the Anheuser-Busch portfolio, Constellation Brands portfolio and 36 other local and national suppliers. Philip’s dedication is to be a great corporate citizen and a leader with his philanthropic endeavors. Philip holds a Bachelor’s degree from Northwood University.

Randy Ornstein

He is a former 14 year veteran/executive at Anheuser-Busch who oversaw the sales strategy for brands like Bon & Viv spiked seltzer, and offerings such as Hiball Energy. He led a team of 55 employees and was responsible for in-store execution and selling of Anheuser-Busch products within all channels (grocery, c-store, drug, military, on-premise, mass) for the total US representing over +$60 million in sales. Prior to his last role, he was the Vice President of Sales for the Walmart channel and also held various positions in Category Management. Randy also spent approximately 4 years at IRI as a Sr. Project Manager conducting extensive research on the beverage industry. He is currently a Director at GoPuff. Randy holds a Bachelor’s degree from the University of Indiana and an MBA from the University of Arkansas.

DISCLAIMER

Who are we and what do we do? We are paid advertisers, also known as stock touts or stock promoters, who disseminate favorable information (the “Information”) about publicly traded companies (the “Profiled Issuers”). How is the Information published? We publish the Information on our Website, in newsletters, audio services, live interviews, featured “research” reports, on message boards and in email communications for specific time periods that are agreed upon between us and the Profiled Issuer or third party paying us. Our publication of the Information is known as a “Campaign”. Will everyone receive the Information at the same time? No. The Information may be sent to potential investors at different times that are minutes, hours, days or even weeks apart. How is a potential investor impacted if he receives the Information later than other investors? Typically, the trading volume and price of a Profiled Issuer’s securities increases after the Information is provided to the first group of investors. Therefore, the later an investor receives the Information, the more likely it is that he will suffer increased trading losses if he purchases the securities of a Profiled Issuer. What will happen to the shares that we hold during the Campaign? We will sell the shares we hold while we tell investors to purchase during the Campaign. What will happen when the Campaign ends? Most, if not all, of the Profiled Issuers are penny stocks that are illiquid and whose securities are subject to wide fluctuations in trading price and volume. During the Campaign the trading volume and price of the securities of each Profiled Issuer will likely increase significantly. When the Campaign ends, the volume and price of the Profiled Issuer will likely decrease dramatically. As a result, investors who purchase during the Campaign and hold shares of the Profiled Issuer when the Campaign ends will probably lose most, if not all, of their investment. Why do we publish only favorable Information? We only publish favorable information because we are compensated to publish only favorable information. Why don’t we publish negative Information? We don’t publish negative information because we are not paid to publish negative information. We are paid to publish only favorable information. Is the Information complete, accurate, truthful or reliable? No. The Information is a snapshot that provides only positive information about the Profiled Issuers. The Information consists of only positive content. We do not and will not publish any negative information about the Profiled Issuers; accordingly, investors should consider the Information to be one-sided and not balanced, complete, accurate, truthful or reliable. What we do not do? We do not publish negative information about the Profiled Issuers. We do not verify or confirm any portion of the Information. We do not conduct any due diligence, nor do we research any aspect of the Information including the completeness, accuracy, truthfulness or reliability of the Information. We do not review the Profiled Issuers’ financial condition, operations, business model, management or risks involved in the Profiled Issuer’s business or an investment in a Profiled Issuer’s securities. Where does the Information come from? The Information is provided to us by the Profiled Issuers and/or the person who hires us. We may also obtain the Information from publicly available sources such as the OTC Markets, Google, NASDAQ, NYSE, the Securities and Exchange Commission’s Edgar database or other available public sources. If we say we make “stock picks,” are those picks our own? No, they are not. We are compensated to advertise the securities we are told to advertise. What will happen if an investor relies on the Information? If an investor relies on the Information in making an investment decision it is highly probable that the investor will lose most, if not all, of his or her investment. Investors should not rely on the Information to make an investment decision. Who pays us to publish the Information? The source of our compensation varies depending upon the particular circumstances of the Campaign. We are compensated by the Profiled Issuers, third party shareholders and other parties related to the Profiled Issuers such as officers and/or directors who will derive a financial or other benefit from an increase in the trading price and/or volume of a Profiled Issuer’s securities. The nature and amount of compensation we receive for publishing the Information about each Profiled Issuer and our ownership of each Profiled Issuer is set forth below under the heading captioned, “What we are compensated”. What warranties do we make about the Information? None. We make no warranty or representation about the Information, including its completeness, accuracy, truthfulness or reliability and we disclaim, expressly and implicitly, all warranties of any kind, including whether the Information is complete, accurate, truthful, or reliable and as such, your use of the Information is at your own risk. The Information is provided as is without limitation. What we are not. We are not and do not act in the capacity of any of the following; as such, you should not construe our activities as involving any of the following:
  • An independent adviser or consultant;
  • A fortune teller;
  • An investment adviser or an entity engaging in activities that would be deemed to be providing investment advice that requires registration either at the federal or state level;
  • A broker-dealer or an individual acting in the capacity of a registered representative or broker;
  • A stock picker;
  • A securities trading expert;
  • A securities researcher or analyst;
  • A financial planner or one who engages in financial planning;
  • A provider of stock recommendations;
  • A provider of advice about buy, sell or hold recommendations as to specific securities; or
  • An agent offering or securities for sale or soliciting their purchase.
Are risks in this disclaimer the only risks investors should be aware of? No. There are numerous risks associated with each Profiled Issuer and investors should undertake a full review of each Profiled Issuer with the assistance of their financial, legal, and tax advisers prior to purchasing the securities of any Profiled Issuer. What conflicts of interest do we have in publishing the Information? We are not objective or independent and have multiple conflicts of interest. The Profiled Issuers and parties hiring us have conflicts of interest. What will happen to the shares that we hold during the Campaign? We will sell the shares we hold while we tell investors to purchase. Our publication of the Information involves actual and material conflicts of interest including but not limited to the following:
  • We receive monetary and/or securities compensation in exchange for publishing the (favorable) Information about the Profiled Issuers;
  • We do not publish any negative information whatsoever about the Profiled Issuers;
  • We may own a Profiled Issuer’s securities that we acquired from the Profiled Issuer, third parties or from our own open market purchases before, during or after the Campaign and we may sell these securities during the Campaign while publishing the (favorable) information that instructs investors to purchase. Our selling of a Profiled Issuer’s securities will likely cause investors to suffer losses;
  • A short time after we acquire a Profiled Issuer’s securities, we may publish the (favorable) Information about the Profiled Issuer advising others, including you, to purchase; and while doing so, we may sell the Profiled Issuer’s securities we acquired during our public dissemination of the Information causing us to profit while you suffer a loss;
  • Parties holding a Profiled Issuer’s securities, including those who engage our services and/or compensate us, will sell their shares of the Profiled Issuer while we are publishing the (favorable) Information.
Who is responsible if an investor relies on the Information? The investor. We are not responsible or liable for any person’s use of the Information or any success or failure that is directly or indirectly related to such person’s use of the Information because we have specifically stated that the information is not reliable and should not be relied upon for any purpose. We are not responsible for omissions or errors in the Information, and we are not responsible for actions taken by any person who relies upon the Information. What do we urge potential investors to do? We urge Investors to conduct their own in-depth investigation of the Profiled Issuers with the assistance of their legal, tax and investment advisers. An investor’s review of the Information should include but not be limited to the Profiled Issuer’s financial condition, operations, management, products or services, trends in the industry and risks that may be material to the profiled Issuer’s business and other information he and his advisers deem material to an investment decision. An investor’s review should include, but not be limited to a review of available public sources and information received directly from the Profiled Issuers or from websites such as Google, OTC Markets, NASDAQ, NYSE, www.sec.gov or other available public sources. Why is this Disclaimer being provided? We are providing you with this disclaimer because we are publishing advertisements about penny stocks. Because we are paid to disseminate the Information to the public about securities, we are required by the securities laws including Section 10(b) of the Securities Exchange Act of 1934 (the “Exchange Act”) and Rule 10b-5 thereunder, and Section 17(b) of the Securities Act of 1933, as amended (the “Securities Act”), to specifically disclose our compensation as well as other important information, This information includes that we may hold, as well as purchase and sell, the securities of a Profiled Issuer before, during and after we publish favorable Information about the Profiled Issuer. We may urge investors to purchase the securities of a Profiled Issuer while we sell our own shares. The anti-fraud provisions of federal and state securities laws require us to inform you that we may engage in buying and selling of Profiled Issuer’s securities before, during and after the Campaigns. What are other risks that investors should be aware of? Any investment in the Profiled Issuers involves a high degree of risk and uncertainty. The securities may be subject to extreme volume and price volatility, especially during the Campaigns. Favorable past performance of a Profiled Issuer does not guarantee future results. If you purchase the securities of the Profiled Issuers, you should be prepared to lose your entire investment. Some of the risks involved in purchasing securities of the Profiled Issuers include, but are not limited to the risks stated below.
  • We do not endorse, independently verify or assert the truthfulness, completeness, accuracy or reliability of the Information. We conduct no due diligence or investigation whatsoever of the Information or the Profiled Issuers and we do not receive any verification from the Profiled Issuer regarding the Information we disseminate.
  • If we publish any percentage gain of a Profiled Issuer from the previous day close in the Information, it is not and should not be construed as an indication that the future stock price or future operational results will reflect gains or otherwise prove to be advantageous to your investment.
  • The Information may contain statements asserting that a Profiled Issuer’s stock price has increased over a certain period of time which may reflect an arbitrary period of time, and is not predictive or of any analytical quality; as such, you should not rely upon the (favorable) Information in your analysis of the present or future potential of a Profiled Issuer or its securities.
  • The Information should not be interpreted in any way, shape, form or manner whatsoever as an indication of the Profiled Issuer’s future stock price or future financial performance.
  • You may encounter difficulties determining what, if any, portions of the Information are material or non-material, making it all the more imperative that you conduct your own independent investigation of the Profiled Issuer and its securities with the assistance of your legal, tax and financial advisor.
  • We or other stock promoters may receive free trading shares as compensation or we may acquire such shares in open market transactions before and during the Campaigns, and we may sell the shares we acquire at any time, even during the Campaigns while publishing the Favorable Information. When we sell the shares of the Profiled Issuers that we hold, the price at which investors can sell their shares will dramatically decrease and will likely cause investors to suffer trading losses.
  • We may sell securities of the Profiled Issuers for less than target prices set forth in the Information, and we may profit by selling our securities during the Campaigns while investors encounter losses.
  • When we acquire, purchase or sell the securities of the Profiled Issuers, it may (a) cause significant volatility in the Profiled Issuer’s securities; (b) cause temporary but unrealistic increases in volume and price of the Profiled Issuer’s securities; (c) if selling, cause the Profiled Issuer’s stock price to decline dramatically; and (d) permit us to make substantial profits while investors who purchase during the Campaign experience significant losses.
  • The securities of the Profiled Issuers are high risk, unstable, unpredictable and illiquid which may make it difficult for investors to sell their securities of the Profiled Issuers.
  • If we are compensated in improperly free trading securities of the Profiled Issuers, either directly or indirectly from persons who claim to be non-affiliates of such Profiled Issuer, we and the Profiled Issuer or third party could be subject to SEC Enforcement Action, including allegations of an illegal distribution in violation of Section 5(a) and 5(c) of the Securities Act.
  • We may hire third party service providers and stock promoters to electronically disseminate live news regarding the Profiled Issuers, yet we have no control over the content of and do not verify the information that the Profiled Issuers and/or third party service providers publish. These third party service providers are likely compensated for providing positive information about the Issuer and fail to disclose their compensation to you.
If a Profiled Issuer is an SEC reporting company, it could be delinquent (not current) in its periodic reporting obligations (i.e., in its quarterly and annual reports), or if it is an OTC Markets Pink Sheet quoted company, it may be delinquent in its Pink Sheet reporting obligations, which may result in OTC Markets posting a negative legend pertaining to the Profiled Issuer at www.otcmarkets.com, as follows: (i) “Limited Information” for companies with financial reporting problems, economic distress, or that are unwilling to file required reports with the Pink Sheets; (ii) “No Information,” which characterizes companies that are unable or unwilling to provide any disclosure to the public markets, to the SEC or the Pink Sheets; and (iii) “Caveat Emptor,” signifying buyers should be aware that there is a public interest concern associated with a company’s illegal spam campaign, questionable stock promotion, known investigation of a company’s fraudulent activity or its insiders, regulatory suspensions or disruptive corporate actions. If the Information states that a Profiled Issuer’s securities are consistent with the future economic trends or even if your independent research indicates that, you should be aware that economic trends have their own limitations, including: (a) that economic trends or predictions may be speculative; (b) consumers, producers, investors, borrowers, lenders and government may react in unforeseen ways and be affected by behavioral biases that we are unable to predict; (c) human and social factors may outweigh future economic trends that we state may or will occur; (d) clear cut economic predictions have their limitations in that they do not account for the fundamental uncertainty in economic life, as well as ordinary life; (e) economic trends may be disrupted by sudden jumps, disruptions or other factors that are not accounted for in economic trends analysis; in other words, past or present data predicting future economic trends may become irrelevant in light of new circumstances and situations in which uncertainty becomes reality rather than predicted economic outcome; or (f) if the trend predicted involves a single result, it ignores other scenarios that may be crucial to make a decision in the event of unknown contingencies. The Information is presented only as a brief snapshot of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities. You should consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.govwww.sec.gov, www.otcmarkets.com or other electronic media, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the OTCMarkets.com; (c) obtaining and reviewing publicly available information contained in commonly known search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.org. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and the OTC Markets and/or have negative legends and designations at otcmarkets.com. What we were paid to advertise the Profiled Issuers. The details of our compensation and the period of the Campaign is set forth below.
  • Name of Issuer & Ticker Symbol - Apple Rush Company, Inc. (APRU)
  • Amount & Form of Compensation - $1,500,000.00 in Restricted Common Stock
  • Who Paid for the Campaign & Position with Company if any - Apple Rush Company, Inc. (APRU)
  • Period of Campaign - 06/22/2021 - 06/22/2022
What securities of the Profiled Issuers do we hold? The positions we hold of the Profiled Issuer are set forth below. We plan to sell these securities during the Campaign.
  • Name of Issuer & Ticker Symbol - Apple Rush Company, Inc. (APRU)
  • Number of Shares We or our Affiliates Hold - 200,000,000
  • Price We Paid Per Share - $0
  • Date Issued - 05/27/2021

Related Post

Register to Download the Presentation

Go to website
Go to top